Fallout, SXSW 2024 Promo – Austin, Texas
I left the Porsche exhibit and walked around nearby before heading to East 6th Street. I was looking for other worthwhile, free SXSW events to attend. I didn’t find any. I don’t do much pre-planning, opting to stroll around the central core to see what’s around. This technique worked well in the past but not this year. Either SXSW 2024 was a lot smaller and quieter, or the exciting events moved elsewhere, farther away from downtown — that’s a possibility since the number of open parking lots has dwindled, reducing venue spaces.
East 6th Street used to be the hub of activity — no more. I saw a European Union gathering at a restaurant, but it seemed entirely too dull. I didn’t bother to stop by. I saw nothing else on this once vibrant stretch of Austin’s original entertainment district. The area was looking shabbier than usual, needing a desperate redevelopment.
From there, it was a few more blocks to the convention center, which is still officially the hub for SXSW. Even this area was quieter than usual. I saw this transportation shuttled decked out with promos for Fallout, a video game turned TV show for Amazon Prime. Perhaps Amazon had some other venue promoting their shows and I just missed it. But in the past, they’ve had elaborate setups for their streaming shows.
The columns near the convention center were plastered with these striking Bear Wars posters. They are eye-catching and everywhere and made a splash with a low-cost approach. However, I never bothered checking out bearwars.com until writing this post, so maybe, ultimately, it wasn’t effective. The site is gone now with a 404 Error, the web’s equivalent of an out-of-business sign.
I soldiered on towards Rainey Street in search of SXSW.
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